Influencing public policy (February 5, Dublin)
Organised by the Public Relations Institute of Ireland
Date: 05 February 2009
Venue: Dublin Chamber of Commerce
Presenter: Jacqueline Hall, FPRII
As new regulations, financial instruments and legislation continue to be formulated at national - and increasingly EU - level, the challenge for those in business and for the not-for-profit and voluntary sectors is to stay one step ahead of the workings of government.
An organisation that engages in effective public affairs will be aware of all regulatory activities impacting their business or sector, will anticipate such changes and will seek a constructive engagement with political and public parties to make their views known and represented in the development and implementation of policy and legislation. This course guides you through the principal stages involved in the legislative process and shows you how to successfully, and convincingly, influence the final outcome.
Topics covered on the day include:
- A brief overview of the Irish political orbit and the key agencies and activities shaping public policy.
- The role of the opposition, specialist TDs and special interest groups.
- Overcoming apathy - are all political debates local?.
- How to frame your objectives and message, and how to deliver that message to relevant parties.
- Which allies to woo and why, to act as a conduit for your message and to help deliver your objectives.
Case studies of public affairs campaigns undertaken for a business operation, a voluntary organisation and a trade body will also be reviewed and critiqued.
Fees
- PRII members euro 385
- Non-members euro 520
To book and for more information contact:
PRII, 78 Merrion Square, Dublin 2
Tel. 353 1 661 8004